The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Essence Lash Princess False Lash Effect Mascara (3-Pack) Essence Lash Princess False Lash Effect Mascara (3-Pack) #1 in Lengthening Mascaras
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Urban Decay Perversion Volumizing Mascara – Intense Black Urban Decay Perversion Volumizing Mascara – Intense Black #143 in Lengthening Mascaras
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Price
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Rating
★★★★★
★★★★★
Category rank
#1
#143
Length
Dramatic false-lash extension
Strong (+52% length)
Volume
Strong buildable volume
Dramatic (8.8x volume)
Smudge & Flake Resistance
Holds well through the day
All-day transfer-resistant
Brush Quality
Precise tapered wand, clump-free
Soft, separating wand
Curl Hold
Good lift with slight fade by evening
Good (+28.8% curl)
Value
$5 per tube—excellent drugstore payoff
Prestige price, high payoff
Verdict
The viral false-lash budget mascara
Premium volumizing mascara with clean credentials

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