The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Essence Lash Princess False Lash Effect Mascara (3-Pack) Essence Lash Princess False Lash Effect Mascara (3-Pack) #1 in Lengthening Mascaras
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Almay Multi-Benefit Mascara - Volumizing & Lengthening, Hypoallergenic Almay Multi-Benefit Mascara - Volumizing & Lengthening, Hypoallergenic #228 in Lengthening Mascaras
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Price
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Rating
★★★★★
★★★★★
Category rank
#1
#228
Length
Dramatic false-lash extension
Moderate length with buildable coats
Volume
Strong buildable volume
Good volume, separating formula
Smudge & Flake Resistance
Holds well through the day
Occasional midday smudge on oily lids
Brush Quality
Precise tapered wand, clump-free
Standard tapered brush, even application
Curl Hold
Good lift with slight fade by evening
Light hold, fades by evening
Value
$5 per tube—excellent drugstore payoff
$11.39 for hypoallergenic drugstore mascara
Verdict
The viral false-lash budget mascara
Best hypoallergenic drugstore mascara

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