The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Essence Lash Princess False Lash Effect Mascara (3-Pack) Essence Lash Princess False Lash Effect Mascara (3-Pack) #1 in Lengthening Mascaras
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Maybelline Lash Sensational Waterproof Mascara - Brownish Black Maybelline Lash Sensational Waterproof Mascara - Brownish Black #27 in Lengthening Mascaras
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Price
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Rating
★★★★★
★★★★★
Category rank
#1
#27
Length
Dramatic false-lash extension
Moderate; visible but not dramatic
Volume
Strong buildable volume
Good buildable volume with fanning brush
Smudge & Flake Resistance
Holds well through the day
Waterproof but fades mid-to-late day
Brush Quality
Precise tapered wand, clump-free
Unique ten-layer design, some learning curve
Curl Hold
Good lift with slight fade by evening
Moderate hold, fades by evening
Value
$5 per tube—excellent drugstore payoff
$10.98 list (22% off); excellent drugstore price
Verdict
The viral false-lash budget mascara
The accessible fanning mascara

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