The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Essence Lash Princess Sculpted Volume Mascara — Black Essence Lash Princess Sculpted Volume Mascara — Black #3 in Lengthening Mascaras
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Cellmetics Mascara for Older Women 60+ – Volumizing & Lengthening, Midnight Sapphire Cellmetics Mascara for Older Women 60+ – Volumizing & Lengthening, Midnight Sapphire #319 in Lengthening Mascaras
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Price
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Rating
★★★★★
★★★★★
Category rank
#3
#319
Length
Moderate to strong
Moderate with growth claim
Volume
Bold, buildable volume
Volumizing formula
Smudge & Flake Resistance
Strong all-day hold
Smudge-free claimed
Brush Quality
Flexible wand, even application
Standard application
Curl Hold
Good lift and definition
Not specified
Value
Excellent drugstore price
$29 prestige niche
Verdict
The viral drugstore volumizer that builds bold lashes.
Age-targeted specialist mascara with limited mainstream traction

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