The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Essence Lash Princess False Lash Effect Mascara (3-Pack) Essence Lash Princess False Lash Effect Mascara (3-Pack) #1 in Lengthening Mascaras
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Heroine Make by KissMe Waterproof Mascara Black – Volumizing 3-Pack Heroine Make by KissMe Waterproof Mascara Black – Volumizing 3-Pack #121 in Lengthening Mascaras
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Price
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Rating
★★★★★
★★★★★
Category rank
#1
#121
Length
Dramatic false-lash extension
Strong definition
Volume
Strong buildable volume
Bold buildable volume
Smudge & Flake Resistance
Holds well through the day
Waterproof all day
Brush Quality
Precise tapered wand, clump-free
Flexible, even application
Curl Hold
Good lift with slight fade by evening
Holds curl throughout day
Value
$5 per tube—excellent drugstore payoff
$14/oz mid-range 3-pack
Verdict
The viral false-lash budget mascara
Best waterproof volume builder

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