The Trend Verdict
🔥 #150 in Lengthening Mascaras · New

L'Oreal Voluminous Mascara – Washable Black Brown

L'Oreal Paris
3.6
Best drugstore volumizing mascara
$9.97 → As of Jul 13, 2026
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01 / Spec

Top features

EffectVolumizing & Lengthening
Brush Wand TypeCurved bristle brush
FormulaWashable

L'Oreal Paris Original Voluminous is a classic drugstore volumizing mascara with a curved brush designed to build dramatic fullness and length. The washable formula is easy to remove and delivers buildable volume without excessive clumping when applied with a light hand. Best for everyday wear and those seeking bold lashes at an accessible price point. Works well on most lash types but may show slight midday smudging on oily lids. A reliable, affordable staple that punches above its price tag.

02 / Signals

Why it's hot

Budget-friendly volume mascara with proven formula and loyal drugstore following.

  • Value for money 90
  • Review rating & velocity 83
  • Community sentiment 75
  • Brand reputation 79
  • Search heat 56
  • Est. return & defect rate 83
03 / Verdict

Pros & cons

Pros

  • Buildable volume without heavy clumping
  • Easy, washable formula
  • Curved brush designed for lash shaping
  • Affordable drugstore price
  • Long-standing cult favorite
  • Works on most lash types

Cons

  • Can smudge slightly by midday on oily skin
  • Requires light hand to avoid clumping
  • Modest lengthening compared to volumizing effect
  • May flake if over-applied
05 / Compare

Compare the best alternative

One useful head-to-head in Lengthening Mascaras, with the rows most likely to separate the contenders.

Open full comparison →
Closest rival L'Oreal Paris Original Voluminous Mascara – Washable Black
L'Oreal Paris Original Voluminous Mascara – Washable Black
#41 in Lengthening Mascaras
Trend leader Essence Lash Princess False Lash Effect Mascara (3-Pack)
Essence Lash Princess False Lash Effect Mascara (3-Pack)
#1 in Lengthening Mascaras
Length
Moderate length Dramatic false-lash extension Most length
Volume
Bold, buildable volume Strong buildable volume
Smudge & Flake Resistance
Minor midday smudging Holds well through the day No smudging
06 / Rivals

Compare with

07 / Variations

Other shades

08 / Browse

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