Innate Vitality Magnesium Glycinate 500mg (70mg elemental) 120 capsules
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Top features
Innate Vitality Magnesium Glycinate delivers 70mg of elemental magnesium from a 500mg magnesium glycinate (bisglycinate) chelate per capsule. The product targets sleep support, nerve health, and muscle relaxation with a clean label: soy-free, gluten-free, dairy-free, non-GMO, and free of artificial colors and fillers.
Serving & Format: 1 capsule per serving, 120 servings per bottle, vegan-friendly capsules.
Testing & Certifications: Made in a GMP-certified USA facility with claims of third-party testing for purity and potency (though no published COA or USP/NSF/ConsumerLab certification visible). Kosher and Halal certified.
Form & Absorption: Non-buffered magnesium glycinate chelate optimized for bioavailability—no magnesium oxide filler.
Label Clarity: Free of major allergens (no tree nuts, peanuts, shellfish, fish, wheat, eggs, corn). Simple ingredient profile.
Who It's For: Budget-conscious buyers seeking gentle, high-absorption glycinate for sleep, stress response, and muscle health. Best for those who tolerate one capsule per dose.
Positioning: Mid-tier brand on Amazon with decent value per serving but limited independent verification compared to clinician-trusted names like Thorne or Pure Encapsulations.
Why it's hot
Affordable, clean-label glycinate with strong per-dose elemental mg.
- Value for money 93
- Review rating & velocity 71
- Community sentiment 77
- Brand reputation 58
- Search heat 64
- Est. return & defect rate 90
Pros & cons
Pros
- 70mg elemental magnesium per single capsule—clinically meaningful dose
- Pure magnesium glycinate chelate, no magnesium oxide filler
- Clean label: soy, gluten, dairy, and allergen-free
- Non-GMO and vegan-friendly
- Made in GMP-certified US facility
- Modest price point (~$0.16/capsule) with 120-serving bottle
Cons
- No published third-party certification (USP, NSF, ConsumerLab)
- Limited brand recognition outside Amazon; no clinician endorsement track record
- Thin review volume relative to Nature Made or Doctor's Best
- Third-party testing claimed but COA not readily accessible
- Relatively new entrant in supplement space
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