The Trend Verdict
Spec-by-spec

Head to head

Contenders from Grip Face Primers, every metric lined up. The winning value in each row is outlined.

e.l.f. Power Grip Primer Mini 0.5oz e.l.f. Power Grip Primer Mini 0.5oz #1 in Grip Face Primers
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Wet n Wild Prime Focus Primer Serum 1.06oz Wet n Wild Prime Focus Primer Serum 1.06oz #68 in Grip Face Primers
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Price
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Rating
★★★★★
★★★★★
Category rank
#1
#68
Makeup Grip
All-day lock, grippy hold
Moderate all-day wear
Finish
Smooth, hydrating, lightweight
Smooth, dewy, lightweight
Pore & Texture Blurring
Noticeable smoothing, minimal pilling
Mild smoothing, fine-line plumping
Hydration & Dry-Skin Friendliness
Hydrating, no flaking
Very hydrating, no flaking
Pilling & Layering Compatibility
Rarely pills under foundation
Good with liquid foundations, careful layering needed
Value
$14.00/oz – excellent drugstore value
$6.96 / fl oz
Verdict
The viral grip primer for all skin types
Best budget hydrating primer for dry skin

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