The Trend Verdict
Spec-by-spec

Head to head

Contenders from Grip Face Primers, every metric lined up. The winning value in each row is outlined.

e.l.f. Power Grip Primer Mini 0.5oz e.l.f. Power Grip Primer Mini 0.5oz #1 in Grip Face Primers
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wet n wild Prime Focus Hydrating Serum Primer 1oz wet n wild Prime Focus Hydrating Serum Primer 1oz #60 in Grip Face Primers
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Price
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Rating
★★★★★
★★★★★
Category rank
#1
#60
Makeup Grip
All-day lock, grippy hold
Moderate all-day wear
Finish
Smooth, hydrating, lightweight
Smooth, dewy, comfortable
Pore & Texture Blurring
Noticeable smoothing, minimal pilling
Mild smoothing
Hydration & Dry-Skin Friendliness
Hydrating, no flaking
Very hydrating, no flaking
Pilling & Layering Compatibility
Rarely pills under foundation
Good compatibility with most products
Value
$14.00/oz – excellent drugstore value
$8.49/fl oz—excellent value
Verdict
The viral grip primer for all skin types
Best affordable hydrating primer for dry skin

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