Essence Call Me Queen Dramatic False Lash Effect Mascara – Volumizing & Lengthening, Washable Black

Essence Call Me Queen Dramatic False Lash Effect Mascara is a volumizing and lengthening mascara built around an innovative elastomer brush designed to coat lashes evenly without clumping. The formula delivers bold volume and noticeable length with buildable coverage—apply from root to tip with gentle strokes, wiggling between lashes for a full effect.

Waterproof: No (washable)
Smudge-proof: Moderate wear; can smudge by midday on oily lids
Wear time: ~8–10 hours
Who it's for: Budget-conscious shoppers seeking dramatic volume and length without breaking the bank; vegan, cruelty-free (PETA-certified), and made in Italy—free from parabens, phthalates, fragrance, and microplastics.

Essence has built a strong reputation in drugstore mascara (Lash Princess is a category icon), and this variant continues that playbook: affordable, animal-friendly, and formula-focused. Reviews are steady but modest; the product performs well for the price but lacks the viral momentum or prestige status of category leaders.