The Trend Verdict
🔥 #11 in Grip Face Primers · New

e.l.f. Liquid Poreless Putty Primer 0.94 fl oz

e.l.f.
3.6
Best hydrating silicone grip primer under $11
$10 → As of Jul 13, 2026
AI-estimated. See how we score. How we score

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01 / Spec

Top features

Primer TypeLiquid silicone-based grip primer
FinishSmooth, pore-blurred, satin
Key IngredientsSqualane (hydrating), silicone polymers

e.l.f. Liquid Poreless Putty Primer is a liquid silicone-based face primer launched December 2023 as an evolution of e.l.f.'s popular Poreless Putty solid primer. It delivers a smooth, pore-blurring finish infused with hydrating squalane, making it suitable for oily, normal, dry, and combination skin types. The lightweight liquid formula glides seamlessly across skin, creating a smooth canvas that grips makeup for extended wear. Available in Universal Sheer (0.94 fl oz), it's vegan and double-certified cruelty-free by Leaping Bunny and PETA. The silicone-forward formula minimizes fine lines and texture while the squalane helps prevent the drying effect common in grip primers. At $10–$9.50 per bottle ($10.64 per fl oz), it offers drugstore pricing for a silicone pore-blur base.

02 / Signals

Why it's hot

Silicone grip primer with hydrating squalane at drugstore value.

  • Value for money 95
  • Review rating & velocity 83
  • Community sentiment 82
  • Brand reputation 78
  • Search heat 78
  • Est. return & defect rate 88
03 / Verdict

Pros & cons

Pros

  • Hydrating squalane reduces primer dryness
  • Silicone formula blurs pores effectively
  • Light, smooth application feels non-greasy
  • Strong brand trust (e.l.f. cosmetics)
  • Vegan and cruelty-free certified
  • Affordable per-ounce cost

Cons

  • Smaller bottle size (0.94 oz) vs. prestige competitors
  • Liquid formula may pill under heavier foundations
  • Silicone feel not preferred by all skin types
  • Newer release—long-term wear data still building
  • Can feel tacky if overapplied
05 / Compare

Compare the best alternative

One useful head-to-head in Grip Face Primers, with the rows most likely to separate the contenders.

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This pick e.l.f. Liquid Poreless Putty Primer 0.94 fl oz
e.l.f. Liquid Poreless Putty Primer 0.94 fl oz
#7 in Grip Face Primers
Trend leader e.l.f. Power Grip Primer Mini 0.5oz
e.l.f. Power Grip Primer Mini 0.5oz
#1 in Grip Face Primers
Makeup Grip
All-day hold with silicone lock All-day lock, grippy hold Best grip
Finish
Smooth, lightweight, non-greasy Smooth, hydrating, lightweight
Pore & Texture Blurring
Strong silicone blur effect Noticeable smoothing, minimal pilling
06 / Rivals

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07 / Variations

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08 / Browse

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