The Trend Verdict
🔥 #224 in Lengthening Mascaras · New

CLIO Kill Lash Superproof Mascara – Waterproof Curling Formula (010 Sharp Curl)

CLIO PROFESSIONAL
3.1
Prestige waterproof curling mascara with Korean beauty appeal
$14.90 → As of Jul 13, 2026
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01 / Spec

Top features

EffectCurling, defining, root-lifted
Brush Wand TypeElastic, flexible bristle brush
FormulaWaterproof, long-wear

CLIO Kill Lash Superproof Mascara is a waterproof, smudge-resistant formula designed for definition and curling with an elastic, flexible brush that lifts lashes from the root. The wand features a tapered bristle design engineered to separate and curl individual lashes without heavy clumping. Claimed as long-wearing (all-day hold) and safe for sensitive eyes. The "010 Sharp Curl" variant emphasizes curl definition over volume. CLIO is a respected Korean beauty brand gaining traction in Western markets, but this mascara remains a mid-tier prestige contender rather than a category leader. Best suited for users seeking a curling, defining mascara with waterproof reliability and minimal irritation risk.

02 / Signals

Why it's hot

Korean beauty elastic brush delivers sharp curl and definition all day.

  • Value for money 83
  • Review rating & velocity 72
  • Community sentiment 75
  • Brand reputation 79
  • Search heat 56
  • Est. return & defect rate 83
03 / Verdict

Pros & cons

Pros

  • Flexible elastic brush lifts and curls from root
  • Waterproof formula holds curl all day
  • Smudge-resistant and flake-resistant wear
  • Safe for sensitive eyes
  • Buildable without heavy clumping
  • Strong brand reputation in K-beauty

Cons

  • Prestige price ($14.90) limits drugstore value comparison
  • Curl-focused; lighter on dramatic volume
  • Waterproof formula requires makeup remover
  • Limited mainstream buzz vs. viral competitors
  • Narrower appeal than universal lengthening mascaras
05 / Compare

Compare the best alternative

One useful head-to-head in Lengthening Mascaras, with the rows most likely to separate the contenders.

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Closest rival CLIO Kill Lash Superproof Mascara Waterproof – Vanilla Black
CLIO Kill Lash Superproof Mascara Waterproof – Vanilla Black
#70 in Lengthening Mascaras
Trend leader Essence Lash Princess False Lash Effect Mascara (3-Pack)
Essence Lash Princess False Lash Effect Mascara (3-Pack)
#1 in Lengthening Mascaras
Length
Strong individual lash definition Dramatic false-lash extension Most length
Volume
Light to moderate buildable volume Strong buildable volume
Smudge & Flake Resistance
Waterproof, all-day hold No smudging Holds well through the day
06 / Rivals

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07 / Variations

Other shades

08 / Browse

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