The Trend Verdict
🔥 #82 in Facial Cleansers · New

Beauty of Joseon Green Plum Refreshing Cleanser Gel 100ml

Beauty of Joseon
3.4
Affordable K-beauty gel cleanser with gentle AHA exfoliation
$13 → As of Jul 13, 2026
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01 / Spec

Top features

Cleanser TypeGel-type with chemical exfoliation (AHA)
Skin TypeAll skin types, especially oily/combination
Key ActivesPlum water & extract (24%), mung bean extract, citric acid (AHA)

Beauty of Joseon Green Plum Refreshing Cleanser is a gel-type facial cleanser infused with oriental herbal ingredients—plum water (24%), plum extract, and mung bean extract. Designed for all skin types, it combines gentle exfoliation via natural AHAs (citric acid) with hydration and oil-moisture balance. The formula emphasizes skin barrier support and turning over dull skin cells without harsh stripping. It sits between a traditional hydrating cleanser and a gentle chemical exfoliant, appealing to those seeking K-beauty efficacy at an accessible price point.

02 / Signals

Why it's hot

K-beauty gem: plum-powered hydration meets gentle exfoliation daily.

  • Value for money 79
  • Review rating & velocity 75
  • Community sentiment 72
  • Brand reputation 71
  • Search heat 68
  • Est. return & defect rate 79
03 / Verdict

Pros & cons

Pros

  • 24% plum water for hydration
  • Gentle AHA (citric acid) for chemical exfoliation
  • Herbal ingredients support skin barrier
  • All skin types
  • Low cost per oz (~$3.85/fl oz)
  • Fragrance-free formula

Cons

  • Limited derm endorsement vs. Western benchmarks (CeraVe, Cetaphil)
  • Gel format may feel drying on very dry skin
  • Newer brand awareness in Western markets
  • Exfoliating actives may not suit ultra-sensitive skin
  • Small 100ml size requires frequent repurchase
05 / Compare

Compare the best alternative

One useful head-to-head in Facial Cleansers, with the rows most likely to separate the contenders.

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Closest rival Beauty of Joseon Double Cleansing Duo Oil + Gel 310ml
Beauty of Joseon Double Cleansing Duo Oil + Gel 310ml
#26 in Facial Cleansers
Trend leader CeraVe Hydrating Facial Cleanser 16oz
CeraVe Hydrating Facial Cleanser 16oz
#1 in Facial Cleansers
Non-Stripping pH
Non-stripping oil + gel, fragrance-forward pH-balanced, non-stripping, fragrance-free Never strips
Makeup & SPF Removal
Oil dissolves makeup, gel rinses clean Removes makeup, oil & SPF cleanly
Post-Wash Feel
Pleasant oil feel, clean gel rinse Creamy, rinses clean, no film
06 / Rivals

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07 / Variations

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08 / Browse

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